Prestashop cross-selling products is something practiced by many or almost all merchants and sellers, whether from physical stores or online stores, but … this approach has not yet been used for some of them, especially for small and medium-sized merchants. However, Prestashop cross-selling is a real lever for sales.
The related products module gives sellers the opportunity to increase the value of their average daily sale. However, beyond the simple desire to increase your turnover, this strategy also offers the possibility of a global offer and a true shopping experience for customers. A common commercial error is to present these complementary products in the form of a list or catalog. On the contrary, making the buyer aware of the benefits you will receive from these products is a good strategy.
Although this related products technique is well known, some rules are suggested, such as: offer additional cross-selling items with high price margins to maximize the profitability of your online store, however, make sure that the price of the general basket that includes the additional item does not exceed more than 25% of the price of the initial basket of your customer, and if your customer is interested in the two complementary items instead of one, offer him, for example, delivery or even a discount.
The development of Prestashop cross-selling in your online store is for you the ideal opportunity to better satisfy your customers by offering a complete and relevant offer when you are in the final phase of your order. This technique has the advantage of keeping the attention of your buyers on your online sales site while suggesting additional products that are relevant to the customer’s order. This multiplies your chances of finalizing order and increases purchase motivation.Offering additional products to your customers also gives you the opportunity to increase the average sale on your site. By practicing this cross-selling approach of Prestashop related products, it aims to increase its turnover. Increase that can reach in some cases 30% of your turnover and profits.